What is PDP Q&A for E-Commerce?
Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly.
What is PDP Q&A?
PDP Q&A is a structured block of shopper questions and brand answers published directly on product pages. It addresses buying objections and captures on-site knowledge in a reusable, crawlable format.
How does PDP Q&A impact conversion?
It reduces friction by answering the exact concerns that stall purchases (fit, compatibility, ingredients, returns). Shoppers spend less time searching and more time deciding.
How does PDP Q&A support GEO and AI Overviews?
When marked up with FAQPage (and optionally QAPage for UGC), PDP Q&A becomes machine-readable. That structure is what AI systems rely on to retrieve and cite answers.
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