What is PDP Q&A for E-Commerce?
Product Detail Page (PDP) Q&A is the section where shoppers can ask and find answers to questions about a product before buying. Structured Q&A content boosts shopper confidence and gives search engines clear, question-and-answer pairs to reference.
Q: Why is PDP Q&A important for e-commerce?
It addresses shopper doubts at the point of purchase, reducing bounce rates and lifting conversions by as much as 20%.
Q: How does PDP Q&A help with search visibility?
Structured Q&A is machine-readable and feeds into AI Overviews and other generative search tools, making your brand more likely to be cited.
Q: What’s the difference between reviews and Q&A?
Reviews provide broad sentiment, but Q&A resolves specific purchase-blocking questions like “Is this safe for sensitive skin?”
Next Resource → How to Structure Product Q&A for Google AI Overviews
