Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. We’re testing how structured question-and-answer content affects Google rankings and AI Overview visibility. This page represents one of several standalone Q&A test pages, each targeting a specific query pattern. Why is scaling product Q&A across PDPs so difficult? Because most retailers still […]
GEO vs. SEO: What’s the Difference?
SEO optimizes content for keyword rankings in organic search. GEO (Generative Engine Optimization) focuses on structuring content so AI Overviews and generative search engines can cite it. Q: How is GEO different from SEO? SEO optimizes for rankings, GEO optimizes for citations in generative answers. Q: Do I need to abandon SEO to do GEO? […]
Does Structured Q&A Improve AI Citations?
Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. We’re testing how structured question-and-answer content affects Google rankings and AI Overview visibility. Each page in this series explores a unique query pattern to understand how schema, formatting, and internal linking influence AI citations. Does structured Q&A improve AI citations? Yes. Clear […]
How to Structure Product Q&A for Google AI Overviews
Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. This page tests how formatting choices affect retrievability and ranking. What format works best for product Q&A? Use the customer question as the H2/H3 heading and answer it in the first two sentences with factual, brand-neutral language. Keep one idea per answer. […]
What is PDP Q&A for E-Commerce?
Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. What is PDP Q&A? PDP Q&A is a structured block of shopper questions and brand answers published directly on product pages. It addresses buying objections and captures on-site knowledge in a reusable, crawlable format. How does PDP Q&A impact conversion? It reduces […]