The Userpop Manifesto: How Brands Win in the AI Search Era

Commerce is shifting from keywords to questions — from search engines to generative engines.

Shoppers no longer browse. They ask.

Every question reveals what they want, why they hesitate, and how they decide.

The Problem

For twenty years, ecommerce optimized for clicks, rankings, and campaigns.

Product pages became static. Reviews arrived too late.

Brands were rewarded for keywords, not knowledge.

Now, AI is changing everything.

Generative engines decide which brands get seen.

They pull from structured knowledge — not from your ads, not from your keywords.

If your brand isn’t represented in that structure, you’re invisible.

The Shift

In the SEO era, you optimized for clicks.

In the ad tech era, you bought intent.

In the AI era, you must own your knowledge.

The winners of tomorrow will capture every shopper question, organize every answer, and make that knowledge discoverable across the generative web.

Because visibility now belongs to the brands that own their data — not the platforms that sell it back to them.

What We’re Building

Userpop is the Structured Knowledge Layer for Commerce.

We turn every shopper interaction — questions, comments, likes, and wishlists — into structured, searchable knowledge.

We capture it on your PDPs.

We organize it with AI.

We publish it with schema that makes it readable to Google AI Overviews, ChatGPT, and Perplexity.

It’s not another plugin.

It’s the connective tissue between your shoppers’ intent and AI visibility.

If visibility is the new oxygen for commerce, we’re building the system that circulates it.

– Justin Shum, CEO, Userpop

Why It Matters

Your Knowledge Layer drives two outcomes:

Conversion lift today.

Every question answered keeps a shopper from leaving your PDP.

AI visibility tomorrow.

Structured knowledge gets your brand cited where shoppers now search — inside generative engines.

This is how you stop losing traffic to Reddit.

This is how you turn every interaction into an owned advantage.

Our Belief

Commerce is built on understanding.

The brands that structure what they know — and what their shoppers teach them — will lead the future of search.

Userpop exists to make sure your brand is seen, trusted, and chosen in the age of AI.

Our Declaration

Where SEO ends, the Knowledge Layer begins.