The Userpop Manifesto: How Brands Win in the AI Search Era

For decades, the internet rewarded keywords, backlinks, and hacks designed to please algorithms rather than people. Retailers were told to chase rankings, not relationships. Product pages became static catalogs. Reviews arrived long after the buying decision was made.

This system worked when search meant a page of blue links. But that era is finished.

AI has rewritten the rules. Search results are no longer lists to scroll through — they are answers. And those answers are stitched together by models that trust structured data, real user signals, and external validation. If you are not in the model, you are invisible.

This is the new existential threat facing every retailer: you may still exist in reality, but in AI search you disappear.

If visibility is the new oxygen for commerce, we are building the infrastructure that supplies it.

– Justin Shum, CEO, Userpop

What We Believe

Every shopper interaction matters. A question asked on a product page, a like on a product, a wishlist add, a comment — these are not noise, they are intent. Intent is the most valuable currency in commerce.

Retailers should not be forced to give away that intent data to platforms that monetize it for themselves. They should capture, structure, and own it.

Visibility in AI search must connect directly to measurable commerce outcomes — not impressions, not vanity metrics, but conversions and revenue.

We believe the winners of this new era will be the ones who can turn intent into structure, structure into visibility, and visibility into growth.

What We’re Building

Userpop is the intent signal infrastructure for commerce.

We capture pre-purchase signals at the moment they matter — on the PDP itself.

We structure those signals into GEO-ready content using schema and AI.

We track how often models cite or reference a retailer’s brand and connect that visibility to conversion lift.

And we repeat the cycle across categories and retailers, creating a growing flywheel of engagement, GEO visibility, and monetization.

This is not a widget. It is an operating system for GEO — create, structure, and distribute.

The Future We See

Imagine a product page that isn’t static, but alive with activity. Questions answered. Likes and comments visible. Shoppers adding to wishlists in real time. Each of those actions structured into data that AI engines parse, trust, and surface.

Imagine AI answers that cite retailers directly because their PDPs are the cleanest, most structured, and most trusted source of pre-purchase signals.

Imagine a retail media ecosystem powered not by rented cookies but by owned shopper intent, feeding personalization, discovery, and ad performance.

This is the future we see: a commerce landscape where growth is no longer dependent on gaming SEO or buying ads, but is driven by community-powered visibility in GEO.

Our Declaration

Where SEO ends, GEO begins.

The brands that capture and structure intent will lead the future of search.

Userpop exists to make sure you’re seen, trusted, and chosen in the age of AI.