How to Structure Product Q&A for Google AI Overviews
Google AI Overviews prefer clear, direct answers in a question-and-answer format. By structuring PDP Q&A in a consistent way, retailers increase their chance of being cited.
Q&A Block
Q: How should product Q&A be written?
Use the exact shopper question as the header and answer it in the first two sentences. Keep it factual and concise.
Q: How long should answers be?
50–120 words works best: short enough to scan, detailed enough to stand alone.
Q: Should I use schema markup?
Yes. FAQPage schema mirrors the on-page Q&A so AI systems can reliably parse it.
Next Resource → Does Structured Q&A Improve AI Citations?
Learn why structured, machine-readable Q&A content is more likely to show up in AI Overviews.
