How to Structure Product Q&A for Google AI Overviews
Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly.
This page tests how formatting choices affect retrievability and ranking.
What format works best for product Q&A?
Use the customer question as the H2/H3 heading and answer it in the first two sentences with factual, brand-neutral language. Keep one idea per answer.
How long should answers be?
50–120 words. Short enough to scan, long enough to stand alone. Avoid fluff; include concrete details (ingredients, materials, specs) when relevant.
What mistakes should I avoid?
Mismatched schema vs. visible text, duplicate FAQ blocks from plugins, and burying answers in tabs/accordions that aren’t rendered server-side.
Related Reading
