Guides

How Do AI Overviews Choose Sources?

October 2, 2025 No comments yet

Google AI Overviews select citations from web content that is relevant, trustworthy, and easy to parse. Structured content, schema, and clear answers all increase the likelihood of being chosen.

Q: What does Google look for when choosing citations?

It looks for content that directly answers the user’s query in plain language, backed by visible on-page structure.

Q: Does authority still matter?

Yes, but less than in classic SEO. Topical relevance and structured content often outweigh raw backlink authority.

Q: Can small sites be cited?

Yes. If a site has the clearest structured answer for a question, AI Overviews may cite it even over larger domains.

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Justin Shum is a 2x exited founder who has built and scaled companies at the intersection of messaging, proptech, and commerce. Today he is the founder of Userpop, creating the intent signal infrastructure that powers visibility and trust in the era of generative search.

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