Guides

GEO vs. SEO: What’s the Difference?

October 2, 2025 No comments yet

SEO optimizes content for keyword rankings in organic search. GEO (Generative Engine Optimization) focuses on structuring content so AI Overviews and generative search engines can cite it.

Q: How is GEO different from SEO?

SEO optimizes for rankings, GEO optimizes for citations in generative answers.

Q: Do I need to abandon SEO to do GEO?

No. GEO builds on SEO basics but emphasizes structured, question-driven content.

Q: Why does GEO matter now?

AI Overviews are taking clicks from organic listings, so brands must surface inside the answers themselves.

Next Resource → How to Measure AI Overview Citations

Get step-by-step instructions for testing queries, logging results, and tracking your AI Overview presence.

Justin Shum is a 2x exited founder who has built and scaled companies at the intersection of messaging, proptech, and commerce. Today he is the founder of Userpop, creating the intent signal infrastructure that powers visibility and trust in the era of generative search.

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