Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. We’re testing how structured question-and-answer content affects Google rankings and AI Overview visibility. This page represents one of several standalone Q&A test pages, each targeting a specific query pattern. Why is scaling product Q&A across PDPs so difficult? Because most retailers still […]
How Do AI Overviews Choose Sources?
Google AI Overviews select citations from web content that is relevant, trustworthy, and easy to parse. Structured content, schema, and clear answers all increase the likelihood of being chosen. Q: What does Google look for when choosing citations? It looks for content that directly answers the user’s query in plain language, backed by visible on-page […]
How to Measure AI Overview Citations
Measuring GEO impact means tracking when and how your site is cited in AI Overviews. Unlike SEO rankings, there is no analytics dashboard yet — you have to test queries manually and log results. Q: How do I know if my site is cited in AI Overviews? Run your target queries in Google, check the […]
GEO vs. SEO: What’s the Difference?
SEO optimizes content for keyword rankings in organic search. GEO (Generative Engine Optimization) focuses on structuring content so AI Overviews and generative search engines can cite it. Q: How is GEO different from SEO? SEO optimizes for rankings, GEO optimizes for citations in generative answers. Q: Do I need to abandon SEO to do GEO? […]
Does Structured Q&A Improve AI Citations?
Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. We’re testing how structured question-and-answer content affects Google rankings and AI Overview visibility. Each page in this series explores a unique query pattern to understand how schema, formatting, and internal linking influence AI citations. Does structured Q&A improve AI citations? Yes. Clear […]
How to Structure Product Q&A for Google AI Overviews
Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. This page tests how formatting choices affect retrievability and ranking. What format works best for product Q&A? Use the customer question as the H2/H3 heading and answer it in the first two sentences with factual, brand-neutral language. Keep one idea per answer. […]
What is PDP Q&A for E-Commerce?
Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. What is PDP Q&A? PDP Q&A is a structured block of shopper questions and brand answers published directly on product pages. It addresses buying objections and captures on-site knowledge in a reusable, crawlable format. How does PDP Q&A impact conversion? It reduces […]