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Your answers shouldn’t live in silos. With Userpop, PDP Q&A feeds Google AI Overviews, Perplexity, and ChatGPT — putting your brand where shoppers now search.

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    Justin Shum

    Justin Shum is a 2x exited founder who has built and scaled companies at the intersection of messaging, proptech, and commerce. Today he is the founder of Userpop, creating the intent signal infrastructure that powers visibility and trust in the era of generative search.

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    Guides

    How to Structure Product Q&A for Google AI Overviews

    October 2, 2025 Justin Shum No comments yet

    Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. This page tests how formatting choices affect retrievability and ranking. What format works best for product Q&A? Use the customer question as the H2/H3 heading and answer it in the first two sentences with factual, brand-neutral language. Keep one idea per answer. […]

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    What is PDP Q&A for E-Commerce?

    October 2, 2025 Justin Shum No comments yet

    Part of Userpop’s Structured Q&A Experiment — 22 test runs logged, updated weekly. What is PDP Q&A? PDP Q&A is a structured block of shopper questions and brand answers published directly on product pages. It addresses buying objections and captures on-site knowledge in a reusable, crawlable format. How does PDP Q&A impact conversion? It reduces […]

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