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Your answers shouldn’t live in silos. With Userpop, PDP Q&A feeds Google AI Overviews, Perplexity, and ChatGPT — putting your brand where shoppers now search.

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    Justin Shum

    Justin Shum is a 2x exited founder who has built and scaled companies at the intersection of messaging, proptech, and commerce. Today he is the founder of Userpop, creating the intent signal infrastructure that powers visibility and trust in the era of generative search.

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    Manifesto

    The Userpop Manifesto: How Brands Win in the AI Search Era

    October 2, 2025 Justin Shum Comments Off on The Userpop Manifesto: How Brands Win in the AI Search Era

    When evaluating potential agencies, consider their expertise in various aspects of branding and design.

    Guides

    How Retailers Can Scale PDP Q&A

    October 2, 2025 Justin Shum Comments Off on How Retailers Can Scale PDP Q&A

    Scaling Q&A across thousands of PDPs is challenging without automation. Userpop helps retailers seed, structure, and distribute Q&A content at scale — making every PDP a potential surface for AI Overview citations. Q: Why is scaling PDP Q&A difficult for retailers? Manually creating and moderating Q&A for hundreds of products is time-intensive and inconsistent. Q: […]

    Guides

    How Do AI Overviews Choose Sources?

    October 2, 2025 Justin Shum Comments Off on How Do AI Overviews Choose Sources?

    Google AI Overviews select citations from web content that is relevant, trustworthy, and easy to parse. Structured content, schema, and clear answers all increase the likelihood of being chosen. Q: What does Google look for when choosing citations? It looks for content that directly answers the user’s query in plain language, backed by visible on-page […]

    Guides

    How to Measure AI Overview Citations

    October 2, 2025 Justin Shum Comments Off on How to Measure AI Overview Citations

    Measuring GEO impact means tracking when and how your site is cited in AI Overviews. Unlike SEO rankings, there is no analytics dashboard yet — you have to test queries manually and log results. Q: How do I know if my site is cited in AI Overviews? Run your target queries in Google, check the […]

    Guides

    GEO vs. SEO: What’s the Difference?

    October 2, 2025 Justin Shum Comments Off on GEO vs. SEO: What’s the Difference?

    SEO optimizes content for keyword rankings in organic search. GEO (Generative Engine Optimization) focuses on structuring content so AI Overviews and generative search engines can cite it. Q: How is GEO different from SEO? SEO optimizes for rankings, GEO optimizes for citations in generative answers. Q: Do I need to abandon SEO to do GEO? […]

    Guides

    Does Structured Q&A Improve AI Citations?

    October 2, 2025 Justin Shum Comments Off on Does Structured Q&A Improve AI Citations?

    Yes. Structured Q&A makes it easier for AI Overviews and other generative search engines to select your content as a cited source because the content is explicit and machine-readable. Q: Why does structured Q&A get cited more? AI systems look for direct, factual question-and-answer pairs when generating responses. Q: Do I need schema for citations? […]

    Guides

    How to Structure Product Q&A for Google AI Overviews

    October 2, 2025 Justin Shum Comments Off on How to Structure Product Q&A for Google AI Overviews

    Google AI Overviews prefer clear, direct answers in a question-and-answer format. By structuring PDP Q&A in a consistent way, retailers increase their chance of being cited. Q&A Block Q: How should product Q&A be written? Use the exact shopper question as the header and answer it in the first two sentences. Keep it factual and […]

    Guides

    What is PDP Q&A for E-Commerce?

    October 2, 2025 Justin Shum Comments Off on What is PDP Q&A for E-Commerce?

    Product Detail Page (PDP) Q&A is the section where shoppers can ask and find answers to questions about a product before buying. Structured Q&A content boosts shopper confidence and gives search engines clear, question-and-answer pairs to reference. Q: Why is PDP Q&A important for e-commerce? It addresses shopper doubts at the point of purchase, reducing […]

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    Recent posts

    • The Userpop Manifesto: How Brands Win in the AI Search Era
    • How Retailers Can Scale PDP Q&A
    • How Do AI Overviews Choose Sources?

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